UK consumers will follow their US counterparts in valuing a superior broadband experience

Developments in the US broadband market hold important lessons for UK fiber altnets. US operators have placed increasing focus on the in-home experience as high-speed full-fiber internet has become commonplace and speed has become less of a differentiator. In the UK, regulator Ofcom noted that in September 2022, 2.1 million homes already had a choice of two or more fiber networks. The fact that fiber alone will no longer be a differentiator means that UK fiber altnets will also have to consider how to shape their offers around providing a superior customer experience.