Omdia predicts a "digital-first, customer-first, omnichannel engagement" norm powered by AI will manifest this year. Customer-facing employees will be equipped with technology that streamlines and simplifies their day-to-day interactions and allows them to engage with customers in personalized ways. Digital transformation, connected data, AI, and cloud migration will all play a huge role in this shift. Read this e-book for insights on the omnichannel mandate, how data is a strategic asset, where AI does and does not add significant value, and more./p>
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