As the TV industry evolves, key players must adapt to survive and thrive. This comprehensive analysis provides invaluable insights and actionable strategies for navigating the connected era.
In this e-book our analysts unpack:
- The Rise of CTV Platforms: Connected TV platforms are becoming the foundation of future TV strategies. From direct-to-consumer video to e-commerce integration, these platforms offer diverse opportunities for revenue growth and customer engagement.
- FAST Channels: Free ad-supported streaming TV (FAST) channels are revolutionizing content delivery and monetization. Our analysis reveals how TV manufacturers can leverage this growing market to diversify their income streams.
- The $300bn retail media opportunity: Retail media advertising is set to become a $300 billion market by 2029. Our analysts examine how TV manufacturers can tap into this lucrative opportunity through strategic partnerships and innovative ad tech solutions.
- Shoppable TV: The convergence of e-commerce and television is creating new possibilities to turn viewers into customers. Our experts explore the potential of shoppable TV and its impact on the viewer experience.
- Data-driven strategies for success: In the age of smart TVs, data analytics is key to unlocking new revenue streams. Learn how to harness viewer data to create personalized experiences and targeted advertising opportunities.
- The future of TV advertising models: From AI-powered content recommendations to interactive ads, Omdia analysts dive into the cutting-edge advertising models shaping the future of television.
- Diversification strategies for manufacturers: Our e-book outlines key strategies for TV manufacturers to diversify their revenue streams, including developing proprietary ad platforms and enhancing user experiences.
Omdia experts provide commentary on the challenges and opportunities surrounding The Trade Desk's new CTV Operating system, Ventura, in Video Week.
More insights
Find more insights
