In 2024, the industry entered a state of anxiety. After overperforming on every available metric during pandemic-fuelled lockdowns earlier in the decade, we have now entered a period of weak growth, accompanied by thousands of redundancies.
The driving forces behind these trends can be pinpointed in Omdia’s games industry data, which shows a Covid-driven hump of about $50bn in extra consumer revenue in 2020 and 2021, before 2022 and 2023 saw a reversion to the spend trendline established prior to 2020. This reduction in headcount, then, is partly caused by companies belatedly adjusting to the new, less positive market reality.
Our analysts unpack:
- How AI and subscription models are impacting the games tech and consumer markets
- Generative AI and how it will start to be deployed for game development
- How games subscriptions are impacting gamer behavior
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