This opinion piece summarizes how Adobe explained during the online Adobe Summit 2020 how customers can change approaches to CXM and how enterprises can pivot to engage customers digitally, providing support for critical needs.
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Adobe helps enterprises to engage better with their customers in a changed world
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The Analyst Team
Sue Clarke
Follow AnalystAssociate Principal Analyst
Sue Clarke is an associate principal analyst at Omdia specializing in enterprise content management (ECM), including document management, records management, and web content.
Sue provides analysis on ECM technologies, which includes digital asset management, web analytics, archiving, capture and scanning, case management, customer communications, and e-discovery.
Her research provides insights into the issues facing organizations and how technology can enable better productivity. Before joining Omdia, she worked as a computer programmer developing a range of systems, including a purchasing system providing links between disparate systems.
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