This report sheds light on how a leading CSP in Africa successfully used an ML-based NBO recommendation solution to improve customer value and experience.
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Enterprise Case Study: Enabling Intelligent Decisioning at Scale for Better Marketing Outcomes
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The Analyst Team
Danson Njue
Follow AnalystSenior Research Analyst
Danson Njue is a Senior Research Analyst with Omdia. He works as part of the Middle East and Africa team, focusing on providing insights on telco and vendor strategies across Sub-Saharan Africa. His research includes operator network and digital strategies, disruptive technologies, and regulatory frameworks in sub-Saharan Africa.
Danson joined Omdia, formerly Ovum, in March 2011 as a Research Analyst. Before that, he was a wireless training engineer at Huawei Technologies Limited in Kenya and has also worked as a base station subsystem engineer at Safaricom PLC. Danson holds a master’s degree in electrical engineering, specializing in telecommunications, a master’s degree in electrical and electronic systems, and an honors degree in electrical and electronics engineering.
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