AR startup Magic Leap announced a major restructuring plan in April after failing to see much uptake on its AR headset from consumers, content creators, and developers, now shifting focus toward the enterprise sector.
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Analyst Commentary: Magic Leap’s consumer AR ambitions vanish into thin air
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The Analyst Team
George Jijiashvili
Follow AnalystSenior Principal Analyst, Games
George leads research into video games and augmented reality (AR) and virtual reality (VR) hardware and content. As a member of Omdia’s games, music, and consumer AI team, he produces insight into his research areas through regular reports, market sizing, and forecasting.
Based in London, George focuses on areas including the video game market, cloud gaming, subscription services, AR/VR, and wearable technology. He is a regular speaker at major technology exhibitions and is a respected industry commentator, regularly quoted in mainstream publications. Prior to joining Omdia in 2019, George worked as a senior analyst at CCS Insight for six years. He holds a degree in international business with Russian from the University of Westminster
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