Smartphone & Tablet Display Cost Model – 3Q20 Main

Tadashi Uno

Research Manager, Display Components & Cost

Tadashi Uno covers various aspects of displays, including the display glass, the display panel for smartphones and tablets, and the cost model for large-sized displays. 

Before joining the company in 2014, he was with DisplaySearch, a leader in primary research and forecasting on the global display market, where he served as director of display materials and components. Previously, Tadashi was manager of the planning division for display component operations at Dai Nippon Printing in Tokyo, where he was responsible for the company’s display components and relationship with glass manufacturers and driver integrated circuit makers. He has a bachelor's degree from the University of Kyoto-Sangyo in Kyoto, Japan.

Irene Heo

Principal Analyst, Display Optical Film & Driver IC

Irene is Omdia’s Principal Analyst for display materials and components research, focusing on optical films for displays. She provides insights by covering various optical film industries and delivering market forecasts based on the panel and set markets, supply/demand and technology dynamics, pricing and cost modeling, and makers’ strategies.

In 2011, Irene joined Omdia (formerly IHS Markit) and has been following display components and optical films trends for many years.

Previously, she worked at Displaybank and paved the way for research activity in the display component area as a member of the first component research team. Before joining Displaybank, she worked at Dongjin Semichem, a leading electrical material company in the display and semiconductor field, as a researcher in the liquid crystal synthesis division.

She is a graduate of Konkuk University in Korea, where she earned a bachelor’s degree in chemistry and a master’s degree in organic chemistry.

Jimmy Kim

Principal Analyst, OLED Materials, Mini LED & Quantum Dot

Jimmy is a Senior Principal Analyst in charge of display materials and cost analysis within the Omdia group. He joined Omdia (formerly IHS Markit) in November 2014, when IHS Markit acquired DisplaySearch, where he served as a senior analyst in charge of display materials and LED analysis. 

Before DisplaySearch, he spent three years on the marketing team at Samsung LED (currently Samsung Electronics), leading the display-related LED market team and creating marketing strategies for the company. Prior to Samsung LED, Jimmy spent five years at Samsung Electronics working on the R&D team for the LCD business. There, he led several R&D projects on new light sources for LCD backlights and new BLU structures. He earned his Ph.D. from the School of Materials Science and Engineering at Seoul National University, Korea.