Network and Tower Sharing Database – 1H21

Esther Cheh

Senior Analyst, Access Networks

Esther is Omdia’s Senior Analyst for transport networks, including router, switching, and optical technologies. She has more than 12 years of experience in the telecommunication industry, covering network operations, market and industry analysis, and business strategy in service provider and network equipment vendor environment.

Esther joined Omdia in December 2016. Prior to joining Omdia, she worked as a business consultant, providing strategic consulting on fixed network services to the service providers in the Asia Pacific performing market, opportunity sizing to support corporate decision-making, and recommendations on the go-to-market strategy for new product and new market segments.

Esther holds a Bachelor of Engineering in telecommunication engineering from Multimedia University, Malaysia, and an MBA from the Melbourne Business School, Australia.

Sameeraja Peddinti

Analyst

Sameeraja works for both IT and telecom teams. She has worked on products including Smart Wi-Fi, OTT Communications Tracker, AI Innovation Tracker, World Cellular Handset Tracker, SWOT profiles, and consulting projects. Her key areas of work include secondary research, data collection, data modelling, and SWOT profile updates.

Sameeraja joined Informa (now Omdia) on January 2, 2020. Her main areas of expertise are secondary research, industry analysis, data analysis, forecasting, and report writing. She provides insights through in-depth secondary research and analysis. Sameeraja holds eight years’ experience in market research. Prior to Omdia, she worked at Gateway Media Pvt. Ltd., Amazon, and Progressive Digital Media. She developed the taxonomy that is used in creating insurance industry databases. She holds a master’s degree in business administration from Jawaharlal Nehru Technological University and a bachelor’s degree in sciences from Osmania University.