On May 20, 2021 the UK’s Competition and Markets Authority (CMA) gave its final approval to the proposed merger of O2 UK and Virgin Media. This follows an in-depth Phase 2 investigation which found that competition amongst mobile communications providers will remain strong and so it is unlikely that the merger would lead to higher prices or lower quality of services.
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Changing attitudes in Europe will likely lead to more market consolidation in future
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The Analyst Team
Sarah McBride
Follow AnalystPrincipal Analyst, Regulation
As part of Omdia’s service provider markets regulation team, Sarah is a principal analyst who analyzes telecom regulation and policies at the national and cross-country levels. She covers regulatory developments affecting 5G and 6G deployment, AI, IoT, and privacy and data protection. Other focus areas include next-generation access, platforms and hyperscalers, national broadband plans, spectrum awards, universal service, net neutrality, wholesale fixed and mobile access, and consumer protection.
Sarah produces various reports, trackers, and benchmarks, such as Omdia’s country regulation overviews and spectrum, national broadband, and fixed access trackers. Before joining Omdia (formerly Ovum) in 2015, Sarah was a senior researcher at Pearlfinders who analyzed and advised on IT, telecom, and technology market trends. She holds a degree in natural sciences from Durham University (UK).
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