Nexon maintained its lead locally. AION Classic contributed to NCSOFT's PC game growth. Continued uptake unlikely; publishers are investing more in upcoming mobile titles. Loot box transparency poses player loyalty hurdles for legacy games.
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Games Market & Publisher Report Series – South Korea – 1Q21 and 2Q21
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The Analyst Team
Chenyu Cui
Follow AnalystSenior Analyst, Games
Chenyu Cui joined Omdia in May 2012 as an analyst in the Games team and is based in Shanghai, China.
Chenyu's research responsibilities include coverage of all Asia Pacific markets with a specific focus on China, and include analysis of massively multiplayer online games, multiplayer online games, social network games and other online games markets. She holds a master’s degree in cultural and creative industries from King's College London, United Kingdom, and a Bachelor of Arts in journalism from Northeast Normal University, China, and Edinburgh Napier University, United Kingdom.
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