ByteDance acquires Moonton to enter Southeast Asia mobile gaming market. Extend competition with Tencent internationally. Moonton operates Mobile Legends, the leading MOBA title in the region, enhancing ByteDance strong presence.
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Bytedance acquires Moonton to enter direct competition with Tencent in SEA
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The Analyst Team
Chenyu Cui
Follow AnalystSenior Analyst, Games
Chenyu Cui joined Omdia in May 2012 as an analyst in the Games team and is based in Shanghai, China.
Chenyu's research responsibilities include coverage of all Asia Pacific markets with a specific focus on China, and include analysis of massively multiplayer online games, multiplayer online games, social network games and other online games markets. She holds a master’s degree in cultural and creative industries from King's College London, United Kingdom, and a Bachelor of Arts in journalism from Northeast Normal University, China, and Edinburgh Napier University, United Kingdom.
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