NetEase launched Game 520 to release more than 60 new, and has accelerated investment in esports. NetEase plans to expand in Western markets via IP partnerships, while Marvel Super War and Harry Potter might attract local gamers.
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NetEase Game 520: Well-known IP to address global markets
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The Analyst Team
Chenyu Cui
Follow AnalystSenior Analyst, Games
Chenyu Cui joined Omdia in May 2012 as an analyst in the Games team and is based in Shanghai, China.
Chenyu's research responsibilities include coverage of all Asia Pacific markets with a specific focus on China, and include analysis of massively multiplayer online games, multiplayer online games, social network games and other online games markets. She holds a master’s degree in cultural and creative industries from King's College London, United Kingdom, and a Bachelor of Arts in journalism from Northeast Normal University, China, and Edinburgh Napier University, United Kingdom.
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