Based on Digital Consumer Insights 2021, this report analyzes trends in communication services across telcos and messaging apps, including SMS, messaging apps, voice and video calling, WhatsApp, Facebook Messenger, iMessage, and Weixin/WeChat.
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The Analyst Team

Pål Karlsen
Follow AnalystSenior Analyst, Emerging Consumer Services
Pål Karlsen works in the Service Provider Consumer team at Omdia. He focuses on consumer opportunities for telecommunications companies in compatible areas such as gaming, financial services, and sustainability. He also specializes in advanced messaging, 5G/fixed broadband pricing, and bundling. Before working with telecommunications, he worked with various building technologies, focusing on how sustainability benefits and incentives affect and influence the markets.
He holds a Master of Arts in globalization and multinational corporations from SOAS University of London in London, England and a Bachelor of Science in business and economics from BI Norwegian Business School in Norway. Pål is based in London, England.
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