The market still faces challenges. The first is from service providers, with increasing numbers offering more complete Wi-Fi solutions as they realize that access to the home network is key to avoid service commoditization. Affordability is also a challenge: the consumer channel requires payment at the point of sale, which can be a barrier for consumers, unlike renting or simply using the equipment given by the service provider. Complexity and understanding the equipment is another challenge. Comprehending Wi-Fi issues properly is an impediment for consumers, and many will want to simply rely on their service provider to fix problems for them. Market drivers will ultimately outweigh these inhibitors, and the market will continue to grow as consumers increasingly look for solutions to Wi-Fi challenges. The market will grow from 100.3 million shipments in 2021 to 109 million in 2026.
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The market still faces challenges. The first is from service providers, with increasing numbers offering more complete Wi-Fi solutions as they realize that access to the home network is key to avoid service commoditization. Affordability is also a challenge: the consumer channel requires payment at the point of sale, which can be a barrier for consumers, unlike renting or simply using the equipment given by the service provider. Complexity and understanding the equipment is another challenge. Comprehending Wi-Fi issues properly is an impediment for consumers, and many will want to simply rely on their service provider to fix problems for them. Market drivers will ultimately outweigh these inhibitors, and the market will continue to grow as consumers increasingly look for solutions to Wi-Fi challenges. The market will grow from 100.3 million shipments in 2021 to 109 million in 2026.
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