Samsung’s TV shipment target for 2021 is lowered but its panel purchasing plans for 4Q21 are aggressive. This is based on price negotiations and panel makers’ possible reactions on supply control. Samsung has aggressive panel purchasing plans in 2022 based on different scenarios.
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Display Dynamics – October 2021: Samsung VD has aggressive panel purchasing plans in 2022
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Deborah Yang
Follow AnalystChief Analyst, Display & OEM Supply Chain
Deborah Yang is an expert in the research and analysis of the global flat panel display supply chain, with over 20 years of experience. Working in the displays team, Deborah is responsible for the display and OEM supply chain research for TV, monitor, notebook, tablet PC and industrial display products, including covering the display industry dynamics, pricing trends, and business relations and strategy in the Omdia technology group.
Deborah Yang previously worked at IHS Markit, following its acquisition of DisplaySearch, as director of Taiwan and China display market research. Prior to DisplaySearch, Deborah spent over 10 years at Royal Phillips Electronics, where she was the business intelligence manager for the flat panel purchasing department of the Philips CE Business Group. Deborah received an award for her role as senior market analyst at Philips and was a nominee for the Royal Philips Electronics PD PBE Best Practice Award. She holds a Master of Business Administration from Preston University, Wyoming, US, and a bachelor’s degree in economics from SooChow University, Taiwan.
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