Pay TV operators are repositioning themselves as super aggregators of content and the STB is evolving to meet these demands. Content owners are moving away from established syndication and licensing practices, favoring direct-to-consumer streaming models and atomizing content availability across apps. Pay TV operators believe they have an opportunity to solve consumers’ content fragmentation problems by aggregating content into a centralized user experience.
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Repositioning the Set Top Box for a new generation of video services
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