This acquisition will help Microsoft enhance its position in the console and PC sectors in Asia. But the company may face challenges in mobile markets, and the move is likely to spark direct competition with Tencent in the region.
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Microsoft acquires Activision Blizzard – the impact on Asian markets
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The Analyst Team
Chenyu Cui
Follow AnalystSenior Analyst, Games
Chenyu Cui joined Omdia in May 2012 as an analyst in the Games team and is based in Shanghai, China.
Chenyu's research responsibilities include coverage of all Asia Pacific markets with a specific focus on China, and include analysis of massively multiplayer online games, multiplayer online games, social network games and other online games markets. She holds a master’s degree in cultural and creative industries from King's College London, United Kingdom, and a Bachelor of Arts in journalism from Northeast Normal University, China, and Edinburgh Napier University, United Kingdom.
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