Omdia surveyed 414 enterprises representing a range of regions, company sizes by revenue, and industries about AI. The report provides a reading of the current state of AI market adoption and insights into key success factors for AI.
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The Analyst Team

Mark Beccue
Follow AnalystPrincipal Analyst, AI
Principal Analyst Mark Beccue is among a select group of pioneering analysts who started focusing on AI market research in 2015. He is recognized as one of the leading advisors and thought leaders in the fields of AI and generative AI market research.
His expertise in AI use cases, applications/software and services, natural language AI, and broader trends surrounding AI market adoption have made him a well-known adviser and sought-after speaker, panel moderator, conference chair, and media resource who can develop and communicate AI market analysis designed for business audiences.
Mark has deep experience in the technology business. Before becoming a tech market research analyst in 2008, Mark worked for 10 years for a global telecom software company in product management, greenhouse innovation, and marketing roles. He earned a Bachelor of Science in Journalism from the University of Florida.

Neil Dunay
Follow AnalystPrincipal Market Forecaster
Neil Dunay is Principal Market Forecaster, forecasting on enterprise technology, particularly for AI and other emerging technologies. His focus is on leveraging statistical tools to discover interrelationships among technological, economic, demographic, and sales trends that drive market evolution.
Neil joined Omdia in March 2020, following more than 20 years of experience researching ICT markets. Before joining Omdia, he was an engagement manager at International Planning and Research in Waltham, Massachusetts, where he assisted leading global technology companies in their strategic planning decisions by estimating their technology product market positions and forecasting market opportunities. Before IPR, Neil was a telecommunications industry analyst for KMI/PennWell in Newport and Providence, Rhode Island, where he estimated and forecast markets for fiber-optic cable and optoelectronic equipment for telecom clients. Neil holds a Master of Arts in international economics from The Johns Hopkins School of Advanced International Studies in Washington, D.C.
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