Netflix’s upcoming limited theatrical engagement opens up a new viable window for titles that aim to generate buzz and intrigue to drive gains in subsequent windows and for Netflix this is all about new subscribers.
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Netflix trials limited availability theatrical window
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Report / 29 Jul 2022 / Charlotte Jones
Optimal release strategies will need to balance these new windowing pressures against potential losses from transactional revenue (both cinemas and home entertainment) following further opportunities for innovation across the value chain.
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2022 Trends to Watch: Movies in the New Windows Chronology
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Consumer spend on movies will hit a record $77 billion in 2022 as cinemas return to near full capacity and the impact of COVID-19 wanes. Streaming and theatrical grows increasingly symbiotic through a number of key movie trends in 2022.
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Cinema Admissions & Box Office Database
Data / 04 Feb 2026 / David Hancock
Database of total cinema attendance and box office revenue including derived metrics such as average admissions per head, average ticket prices, and average spending per head. Data includes monthly and quarterly time periods based on data availability. Also includes 3D and 2D market splits as well as the top ten film releases per year ranked by admissions or box office. Revenue is presented in local currency, Dollar, and Euro. Data is presented by country/territory and region.
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Disney returns to theatrical exclusivity for 2021 releases
Analyst Opinion / 15 Sep 2021 / Charlotte Jones
Disney will give theatrical exclusivity for its remaining 2021 slate marking a departure from its more recent spate of day and date hybrid releases centred on a Premier Access fee on Disney+.
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The Analyst Team
Charlotte Jones
Follow AnalystSenior Principal Analyst, Cinema
As part of Omdia's Media and Entertainment team, Charlotte Jones covers cinema and movies, with a particular focus on box office trends, movie windows, and premium cinema.
Charlotte manages Omdia’s research on movie windows, bringing together analysts across Omdia’s Media and Entertainment team, and has also recently expanded this research into transmedia IP, such as from gaming.
Charlotte provides detailed analysis on evolving film industry trends alongside her work on theatrical market forecasts. She is also responsible for Cinema Intelligence, the most comprehensive resource in the industry, covering 62 international territories. Charlotte is a regular speaker at key industry events as well as leading voice on industry webinars.
Prior to her focus on cinema and movies, Charlotte also gained expertise across the value chain from the TV, sports, and sponsorship sectors.
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