To counter the difficulty in driving shipments of premium TVs, top brands cut OLED TVs ASP sharply in 4Q22. This ended up triggering price competition on premium TVs.
OM027361
Email Article
All set! This article has been sent to my@email.address.
All fields are required. For multiple recipients, separate email addresses with a semicolon.
Please Note: Only individuals with an active subscription will be able to access the full article. All other readers will be directed to the abstract and would need to subscribe.
Display Dynamics – October 2022: Top brands cut OLED TV ASPs sharply in 4Q22, triggering price competition on premium TVs
An error occured. Please try again later
You are now following this Analyst
You unfollowed this Analyst
The Analyst Team
Deborah Yang
Follow AnalystChief Analyst, Display & OEM Supply Chain
Deborah Yang is an expert in the research and analysis of the global flat panel display supply chain, with over 20 years of experience. Working in the displays team, Deborah is responsible for the display and OEM supply chain research for TV, monitor, notebook, tablet PC and industrial display products, including covering the display industry dynamics, pricing trends, and business relations and strategy in the Omdia technology group.
Deborah Yang previously worked at IHS Markit, following its acquisition of DisplaySearch, as director of Taiwan and China display market research. Prior to DisplaySearch, Deborah spent over 10 years at Royal Phillips Electronics, where she was the business intelligence manager for the flat panel purchasing department of the Philips CE Business Group. Deborah received an award for her role as senior market analyst at Philips and was a nominee for the Royal Philips Electronics PD PBE Best Practice Award. She holds a Master of Business Administration from Preston University, Wyoming, US, and a bachelor’s degree in economics from SooChow University, Taiwan.
More Content By Deborah Yang
Become A Client
Find out more about our full suite of products and solutions.
Become A ClientYou must sign in to use this functionality
Authentication.SignIn.HeadSignInHeader
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Thank you
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.