EA’s life-simulation game The Sims 4 launched on PC in 2014 and has recently made its base game free. Omdia looks at how add-on content (in the form of expansion packs) has come to define the bulk of the game’s offering.
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EA’s The Sims 4 goes free-to-play after eight years on the market
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The Analyst Team
Steven Bailey
Follow AnalystPrincipal Analyst, Video Games
Steve specializes in the online PC gaming market, virtual worlds, online consoles, as well as casual, browser-based, and social gaming.
He also provides consultancy services for major international clients and general games intelligence service work. Steve focuses on subscription and micro-transaction markets in the West as well as in emerging gaming sectors.
Prior to joining Omdia, Steve had an accomplished career in games journalism in a variety of magazine roles, including as editor of a TV-based games portal. Most notably, he lent his distinctive voice as a freelance writer to Edge, the influential games periodical. Over the six years of his career as a writer, Steve published several thousand published pages of video game content within the specialist press.
Steve attended Cardiff University in Wales, completing a PhD in mathematics with an emphasis on numerical analysis and multivariate calculus.
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