The current licensing agreement between Activision Blizzard and NetEase will expire in January 2023, as announced by Activision Blizzard in November. NetEase is shifting towards overseas while Blizzard is preparing for Microsoft merger.
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Blizzard and NetEase agreement to expire as both companies undergo strategic shift
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The Analyst Team
Chenyu Cui
Follow AnalystSenior Analyst, Games
Chenyu Cui joined Omdia in May 2012 as an analyst in the Games team and is based in Shanghai, China.
Chenyu's research responsibilities include coverage of all Asia Pacific markets with a specific focus on China, and include analysis of massively multiplayer online games, multiplayer online games, social network games and other online games markets. She holds a master’s degree in cultural and creative industries from King's College London, United Kingdom, and a Bachelor of Arts in journalism from Northeast Normal University, China, and Edinburgh Napier University, United Kingdom.
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