The report evaluates the current state of the console hardware and content market value and volume by platform and company, and assesses its historical performance in 2022 and its prospects for 2023.
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Console Report – 1H23
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Games console hardware sales and forecast data on games consoles and VR hardware covers sales volumes, ASPs, and sales value segmented by device group, company, and platform.
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This database tracks revenue from in-game advertising in mobile, PC, and console games. It includes historic data from 2018 to present together with forecasts to 2027, split by device, advertising format, and geography.
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This database measures and forecasts the future growth to 2027 of the entire market for technology products and services consumed by the games industry, segmented into 15 product categories, and broken down by device and region.
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The Analyst Team
Matthew Bailey
Follow AnalystSenior Principal Analyst, Advertising
Matthew Bailey leads Omdia’s advertising research, covering the global digital and traditional media advertising sectors. Matthew’s research focuses on the ad operations of big tech players, TV broadcaster advertising strategies, ad-supported online video (AVOD/FAST), retail media, and the evolving connected TV advertising landscape.
He also has expertise in—and produces research into—the broader media, entertainment, and technology industry, including OTT video, digital publishing, social media, video games, and consumer platforms and devices.
Prior to joining Omdia, formerly Ovum, in 2015, Matthew worked as a senior research analyst at MarketLine. He holds a degree in English language and literature from the University of Leeds.
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James McWhirter
Follow AnalystSenior Analyst, Games
James specializes in analyzing the markets for console hardware and software, PC games distribution platforms, and handheld gaming. As part of Omdia’s games team, he helps publishers, platform holders, components companies, and telcos make better strategic decisions. In addition to market forecasts and reports, he analyzes industry events and trends. James also supports consults concerning the wider games industry. Before joining Omdia, James worked as a research analyst in HR tech, where his insight informed business decisions and supported the development and implementation of new products powered by AI. James has also covered the market for video games across several writing roles, including as editor for a specialist website covering the Nintendo 3DS handheld console. He holds a Bachelor of Science in Economics from Royal Holloway, University of London.
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