Based on Omdia’s latest online survey conducted in March to April 2023. Provides a detailed snapshot of SMEs’ engagement channels and ICT investment plans, as well as key recommendations to service providers.
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Digital SoHo & SME Insights: Digitalizing Global SMEs in the Time of Pandemic
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This report provides a detailed snapshot of the impact of COVID-19 on the global SoHo and SME segments, including their challenges, ICT usage and investment, as well as their expectations toward their digital service providers.
Digital SoHo & SME insights: Digitalizing European SMEs in the time of pandemic
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This report provides a detailed snapshot of the impact of COVID-19 on the European SoHo and SME segments, including their challenges, ICT usage and investment, as well as their expectations toward their digital service providers.
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Report / 21 Dec 2022 / Hwee-Xian Tan
Despite economic uncertainty, SMEs will put a premium on ICT in the year 2023. This report offers insights for service providers interested in taking advantage of market transformations developing in the SME market.
Reinventing the Business Model: How Small Businesses are Battling the Tide of Uncertainty Today
Report / 04 Aug 2021 / Hwee-Xian Tan
COVID-19 is a test bed for SMEs. The mantra for many is “go digital or go bust.” This report provides SMEs’ views on digital reinvention, coupled with business cases, to help CSPs understand how SMEs reinvent amid the pandemic.
SME Spending on Services: Worldwide Forecast, 2022–27
Report / 10 Feb 2023 / Hwee-Xian Tan
Based on Omdia's Total Addressable Markets for SMEs – 2022–27; identifies and quantifies global SMEs' services spending across cloud, infrastructure, network, BPO, application, security, and workspace services spending changes through 2027.
SME Bundle Tracker – 1H22 Report
Report / 14 Nov 2022 / Hwee-Xian Tan
This report is the companion to Omdia’s SME Bundle Tracker – 1H22. It discusses actions taken by operators to fight with today's high inflation rates and how they keep the bundles innovative.
The Analyst Team

Hwee-Xian Tan
Follow AnalystSenior Analyst
Hwee-Xian is a senior analyst with Omdia’s service provider enterprise and wholesale service team. He focuses on the SoHo and SME intelligence services, providing analysis and data to help service providers benefit from market opportunities, and general trend analysis in the Asian ICT services market.
Before joining Omdia (formerly Ovum), Hwee-Xian was a senior analyst for IDC’s Asia/Pacific telecoms group, where he led telecoms services, managed services, unified communications, and collaboration trackers for a broad portfolio of customers across the region. His responsibilities included delivering innovative customized research, project management, and presales product marketing on telecoms operators and infrastructure vendors. Hwee-Xian holds a bachelor’s degree in human ecology and a master’s degree in business administration. He is based in Kuala Lumpur, Malaysia.
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These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
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