Apple revealed at its annual September event that the upcoming iPhone 15 Pro series, powered by a redesigned graphics processing unit (GPU), will feature exclusive ports of triple-A (AAA) console and PC games. This insight explores its importance, and why meaningful gains for triple-A game publishers are far from guaranteed.
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Apple stakes its claim to AAA gaming on mobile with iPhone 15 Pro series
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The Analyst Team
James McWhirter
Follow AnalystSenior Analyst, Games
James specializes in analyzing the markets for console hardware and software, PC games distribution platforms, and handheld gaming. As part of Omdia’s games team, he helps publishers, platform holders, components companies, and telcos make better strategic decisions. In addition to market forecasts and reports, he analyzes industry events and trends. James also supports consults concerning the wider games industry. Before joining Omdia, James worked as a research analyst in HR tech, where his insight informed business decisions and supported the development and implementation of new products powered by AI. James has also covered the market for video games across several writing roles, including as editor for a specialist website covering the Nintendo 3DS handheld console. He holds a Bachelor of Science in Economics from Royal Holloway, University of London.
George Jijiashvili
Follow AnalystSenior Principal Analyst, Games
George leads research into video games and augmented reality (AR) and virtual reality (VR) hardware and content. As a member of Omdia’s games, music, and consumer AI team, he produces insight into his research areas through regular reports, market sizing, and forecasting.
Based in London, George focuses on areas including the video game market, cloud gaming, subscription services, AR/VR, and wearable technology. He is a regular speaker at major technology exhibitions and is a respected industry commentator, regularly quoted in mainstream publications. Prior to joining Omdia in 2019, George worked as a senior analyst at CCS Insight for six years. He holds a degree in international business with Russian from the University of Westminster
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