New games bolstered the market while legacy titles suffered a decline in this usual peak season. More publishers reduced projects in pipelines to direct more resources to selected titles with high potential to increase profit margin. Mini Games reveals great appeal to mid-tier publishers.
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Games Market & Publisher Report Series: China – 3Q23 and 4Q23
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The Analyst Team
Chenyu Cui
Follow AnalystSenior Analyst, Games
Chenyu Cui joined Omdia in May 2012 as an analyst in the Games team and is based in Shanghai, China.
Chenyu's research responsibilities include coverage of all Asia Pacific markets with a specific focus on China, and include analysis of massively multiplayer online games, multiplayer online games, social network games and other online games markets. She holds a master’s degree in cultural and creative industries from King's College London, United Kingdom, and a Bachelor of Arts in journalism from Northeast Normal University, China, and Edinburgh Napier University, United Kingdom.
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