This Trends to Watch report highlights three key areas within IAA in which Omdia forecasts significant movement in 2024. These are generative AI in identity, Microsoft in identity, and identity orchestration.
Email Article
All set! This article has been sent to my@email.address.
All fields are required. For multiple recipients, separate email addresses with a semicolon.
Please Note: Only individuals with an active subscription will be able to access the full article. All other readers will be directed to the abstract and would need to subscribe.
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
On the Radar: Transmit Security offers onboarding, authentication, anti-fraud, and identity management
Vendor Assessment / 07 Nov 2023 / Rik Turner
Transmit Security is a developer of identity management and anti-fraud technology.
Black Hat USA 2023: Energetic, engaging, and educational for Omdia analysts
Analyst Opinion / 18 Aug 2023 / Ketaki Borade
In August 2023, Las Vegas was once again full of the best in the cybersecurity world for Black Hat USA. End to end, it was a fascinating and insightful event, and this report is a high-level summary of our findings.
The Analyst Team

Don Tait
Follow AnalystSenior Analyst, Identity, Authentication, Access
Don is Omdia’s Senior Analyst for the cybersecurity team, bringing more than 20 years of research, consulting, and insights experience to his role as a lead analyst in the area of identity, authentication, and access.
Don has provided analyses on smart cards, payment and banking cards, near-field communications (NFC), and contactless credentials. He has presented the findings from his reports at many events and has written feature articles on his areas of expertise for leading journals and publications. Prior to joining Omdia, Don was a telecoms research analyst at Frost & Sullivan, responsible for the firm's broadband services subscription. He was also a marketing consultant at MSI Reports Limited, where he wrote industrial, healthcare, and telecommunications reports. Don has a Bachelor of Arts (Hons.) in business studies from Edinburgh Napier University in Scotland. He is based in the UK.
More Content By Don Tait
Rik Turner
Follow AnalystChief Analyst, Cybersecurity
Rik Turner is a chief analyst in Omdia’s cybersecurity team, covering emerging cybersecurity technology trends across all the areas the team researches.
Rik has also worked in Omdia’s financial services technology team, with a specialization in capital markets technology. Prior to joining Informa, he worked as an IT journalist, specializing in networking and security. He was also a foreign correspondent in Brazil, where he worked, among others, for the Financial Times and The Economist.
More Content By Rik Turner
Become A Client
Find out more about our full suite of products and solutions.
Become A ClientYou must sign in to use this functionality
Authentication.SignIn.HeadSignInHeader
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Thank you
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.