This report explores key trends to watch in data security: DSPM entering the mainstream, further vendor acquisitions, RaaS expanding extortion-based attacks, US state-level data privacy legislation, and Microsoft’s growing influence.
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2024 Trends to Watch: Data Security
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The Analyst Team
Adam Strange
Follow AnalystPrincipal Analyst, Data Security
Adam Strange is responsible for delivering a comprehensive analysis and insight program focused on data security within the Omdia cybersecurity research function, supporting vendor, service provider and enterprise clients. Adam brings comprehensive experience of the cybersecurity industry, having worked for a series of UK-based channel and global vendor organisations.
Adam has spent his career working in enterprise IT and cybersecurity. He joined Omdia in Feb 2023, from data classification vendor Boldon James where he ran the marketing communications function. Prior to that, Adam worked within the cybersecurity business at BAE Systems, where he specialised in managed security, fraud prevention and anti-money laundering services in UK government and the Financial Services industry. Previously, Adam spent 8 years at Oracle UK promoting secure database solutions both directly and with partners. Before Oracle, he lead the enterprise solutions marketing team at Computacenter. Adam has an MSc in corporate management from Cranfield University.
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