Barbie has set a new precedent for other brands to launch into movies particularly in the growing intersection between toy brands and entertainment, following on from similar success with gaming IP.
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2024 Trends to Watch: Building Valuable IP for Content Monetization
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2023 Trends to Watch: Exploiting Cross-Sector IP through Movies
Report / 20 Nov 2022 / Charlotte Jones
Movies will become more impactful, harnessing new synergies in cross-sector IP, such as from gaming, as well as exploring further synergies through subscription models in the value chain.
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Has 2023 toppled the movie franchise model?
Analyst Opinion / 11 Oct 2023 / Charlotte Jones
For the first time in 25 years, the top three movies at the box office in the year to date are all original content. Is the global appeal of movie franchises actively waning, or is Hollywood about to start exploring new cinematic universes?
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Exploring new synergies for movies in the windows ecosystem
Report / 29 Jul 2022 / Charlotte Jones
Optimal release strategies will need to balance these new windowing pressures against potential losses from transactional revenue (both cinemas and home entertainment) following further opportunities for innovation across the value chain.
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Global Cinema Exhibitor Tracker 2023
Report / 09 Oct 2023 / Charlotte Jones
This report focuses on the leading global cinema exhibitors, tracking growth in screens, investment in premium cinema, market concentration, as well as providing insights into the wider significance of key international cinema exhibitors.
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The Analyst Team
Charlotte Jones
Follow AnalystSenior Principal Analyst, Cinema
As part of Omdia's Media and Entertainment team, Charlotte Jones covers cinema and movies, with a particular focus on box office trends, movie windows, and premium cinema.
Charlotte manages Omdia’s research on movie windows, bringing together analysts across Omdia’s Media and Entertainment team, and has also recently expanded this research into transmedia IP, such as from gaming.
Charlotte provides detailed analysis on evolving film industry trends alongside her work on theatrical market forecasts. She is also responsible for Cinema Intelligence, the most comprehensive resource in the industry, covering 62 international territories. Charlotte is a regular speaker at key industry events as well as leading voice on industry webinars.
Prior to her focus on cinema and movies, Charlotte also gained expertise across the value chain from the TV, sports, and sponsorship sectors.
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