The passive IoT market is dominated by barcode, QR code, and RFID. The emergence of a new class of passive IoT protocols, such as passive BLE and eIoT, is expected to unlock new market opportunities.
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The Analyst Team

Lian Jye Su
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Lian Jye is a chief analyst at Omdia, responsible for the orchestration of applied intelligence market research in the Asia & Oceania region. He provides strategic guidance and business intelligence on AI infrastructure, software, and services. Lian Jye is widely quoted in the press and media on various AI- and robotics-related topics including on CNN, the BBC, CNBC, The Straits Times, and Nikkei Asian Review.
Prior to joining Omdia, Lian Jye worked in the research industry for nine years having started as a junior analyst covering cellular telecommunications technologies. In recent years, he has functioned as research director of AI and robotics, leading market intelligence services covering global market development and technological trends in robotics and AI hardware, software, and services. He graduated with a Bachelor of Science degree from the National University of Singapore and a Master of Business Administration from the University of Melbourne.
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