Apple’s RCS support will see RCS’ global reach quickly double, but it could further speed the demise of P2P SMS and MMS if it becomes the preferred messaging fall back between iPhones and Android devices.
OM119898
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Apple’s announcement of RCS support is great news for the enterprise and even better news for MNOs
Analyst Opinion / 20 Nov 2023 / Adam Holtby
After years of regulatory and competitor outcry, Apple recently announced that it will soon adopt the Rich Communication Services (RCS) messaging standard.
Access Open
RCS User and Traffic Forecast – 2022–27
Data / 11 Apr 2023 / Peter Boyland
This market forecast contains RCS installed base, traffic volumes, and revenue split by A2P and P2P for selected countries and at a regional level.
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