Online sales have increased as shopping habits change, which means it is more important than ever that enterprises create engaging, relevant, personalized customer experiences that will attract and retain customers.
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Fundamentals of Digital Experience Management 2023–24
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Omdia Universe: Digital Experience Management, 2023–24
Vendor Assessment / 17 Nov 2023 / Sue Clarke
Delivering engaging, highly personalized digital experiences has never been more important This report compares solutions from leading DXM vendors and will help decision-makers draw up a shortlist of products to consider.
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The Analyst Team
Sue Clarke
Follow AnalystAssociate Principal Analyst
Sue Clarke is an associate principal analyst at Omdia specializing in enterprise content management (ECM), including document management, records management, and web content. Sue provides analysis on ECM technologies, which includes digital asset management, web analytics, archiving, capture and scanning, case management, customer communications, and e-discovery. Her research provides insights into the issues facing organizations and how technology can enable better productivity. Before joining Omdia, she worked as a computer programmer developing a range of systems, including a purchasing system providing links between disparate systems.
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