APEC 2024 Observations

Callum Middleton

Principal Analyst, Power Semiconductors

Callum works on the power electronics service, and more specifically, the power electronics discretes and modules report. Using the team’s expertise and connections to the industry, he presents high-quality data on a wide range of discrete and module types, which is broken down to give supportive insights.

Callum graduated with a doctorate from the University of Bristol in 2018, specializing in materials science and the physics of semiconductor devices. Upon graduation, Callum worked in the defense industry and for a research organization developing the next generation of compound semiconductor systems. This work focused on high-performance modules and packages across RF, photonics, and power electronics, with a primary focus on power modules for automotive and energy applications. Callum brings his expertise in compound semiconductors and packaging and his passion for new technology to the power electronics service, which he joined in July 2022.

Sang Oh

Principal Analyst

Hear Sang Oh discuss the impact of the chip shortage on the automotive supply chain in this interview from the DesignCon 2021 conference.

Sang is an automotive semiconductor analyst at Omdia, providing forecasts, market shares, and analysis of the overall automotive semiconductor market, with a special focus on automotive power semiconductors and the electric vehicle industry. Sang also applies his expertise in developing new services in the area of automotive semiconductors.

Prior to joining Omdia, Sang was a management consultant for Carlisle & Company, responsible for projects with global automotive and heavy equipment manufacturers for more than seven years. The focus of his projects extended from an upstream business at assembly to end-customer service operations. He specialized in strategic roadmap planning, network operation, performance optimization, and global data benchmarking.

Sang earned an MBA from Cheung Kong Graduate School of Business in Beijing, China. He also earned a Master of Engineering degree in mechanical engineering, a minor degree in system engineering, and a Bachelor of Science degree in mechanical and aerospace engineering from Cornell University.

Paul Pickering

Practice Lead, Research Director

Paul leads a team of research analysts covering power, automotive, industrial, MEMS and sensors, and MCUs. Paul has primary responsibility for the Power IC Market Tracker and the annual Power Semiconductors in Data Centers report.

Prior to joining Omdia, Paul was a senior analyst at IHS Markit. Before that, he spent over 30 years as an engineer in a diverse range of industries, including semiconductors, automotive electronics, flight simulation, and industrial automation. His experience includes digital and analog design, product marketing, applications, and embedded software, as well as client-side and server-side programming for internet applications. Paul was also a freelance writer with a monthly column and numerous articles in professional electronic publications. He holds a Bachelor of Science (Hons.) in applied physics and electronics from Royal Holloway College, London University.