Event Recap: Hannover Messe – April 2024

Anna Ahrens

Principal Analyst

As a member of the Industrial IoT, software & communications team, Anna focuses on Industrial IoT. She examines the state of IIoT maturity and trends and transformations in automation approaches, edge and cloud computing, AI, cybersecurity, and predictive maintenance.

Anna joined Omdia in January 2019 and has more than 10 years of experience in the electronic components industry. Her background includes roles in forecasting, market intelligence, business development, and product management for display devices. Anna is based in Frankfurt am Main, Germany.

Amira Armir

Senior Research Associate

Amira’s recent main areas of work cover smart buildings, smart utilities, and energy infrastructure within the Smart Buildings and Energy Infrastructure domain.

Prior to joining Omdia in 2023, Amira accumulated several years of research experience by working as a researcher in biopolymer technologies, biotechnology, and supply chain visualization. Her works cover primary research, in-depth secondary research, planning, executing, and producing a range of research publications and books. She holds a PhD and a Master of Science from Universiti Kebangsaan Malaysia and a Bachelor of Science from the University of Nottingham (UK).

Nattalyn Teng

Research Analyst, Electric Motor Systems

Nattalyn focuses on the research and analysis of low-voltage drives in the Government & Manufacturing team. She conducts primary and secondary research to understand customer needs and to reinforce Omdia’s competitive edge in the discrete and process industries. She provides key market insights by building rapport with industry experts.

Before joining Omdia, Nattalyn was a strategy consultant based in London, where she created bespoke solutions for pharmaceutical leaders and contributed to the life sciences industry. For her projects, Nattalyn crafted tailored value propositions and led high-level discussions with potential partners, resulting in successful deal negotiations.

Nattalyn holds a bachelor’s degree in Chemistry from Imperial College London. She is also equipped with experience in the research laboratory optimizing a copper-based catalyst widely used in the petrochemicals, pharmaceuticals, and energy production industries.

Lisa Wang

Senior Analyst, Manufacturing Technology

As part of Omdia’s Manufacturing Technology team, Lisa Wang focuses on the industrial automation equipment and medium voltage motors segments, with a particular focus on global and regional automation market trends, key factors affecting the automation market, and changes in trends for various industries. Lisa has also carried out extensive research on various segments of the medium voltage motors market.

Lisa joined Omdia (formerly IHS Markit) in 2013. She has been studying the automation market in depth for five years, having previously focused on the Chinese machinery equipment market. Many clients recognize her analyses and insights in the automation field. She is currently based in China.

She holds a bachelor’s degree in marketing from Tian Jin University of Commerce.

Rachel See

Research Analyst, Electric Motor Systems

Rachel conducts research and analysis on low-voltage drives. She conducts primary research with manufacturers and secondary research on topics related to low-voltage drives in discrete and process industries. She is an analyst for Omdia’s Low Voltage Drives Intelligence Service.

Rachel joined Omdia in 2022. Previously, Rachel was based in a manufacturing company for over four years where she gained plenty of hands-on experience. There, she worked as a project engineer, handling improvement, cost saving, and expansion projects. Rachel graduated with a Bachelor of Science in mechanical engineering at the Karlsruhe Institute of Technology in Germany.

Alex West

Senior Principal Analyst, Industrial IoT

Alex West, senior principal analyst for the manufacturing technology group, leads its coverage of industrial sustainability, including readiness benchmarking, analysis of company sustainability performance, technology impact, and tracking legislation and sustainability start-ups. Alex also examines technology’s impact on the future of work and regularly contributes to Omdia’s Industrial Sustainability Today newsletter.

Over his 20 years as an analyst, covering discrete and process automation and machinery markets, he has helped customers understand the potential of the technology markets and perform voice-of-the-customer analyses. Alex has analyzed competitive environments, business models, technology trends, and end user requirements. He has consulted on the best practices for implementing IIoT, supported go-to-market strategies, and created market positioning content. He is a regular keynote speaker at industry events, tradeshows, and conferences worldwide. Alex holds a Bachelor of Science (Honors) in physics from the University of Bath, England, and is based in Northampton, UK.

Jonas Vestlund

Director, Technology Consulting

Jonas Vestlund is the subject matter expert (SME) for computer vision within the Transformative Technologies team. A key objective of his is to provide guidance on major trends and to offer strategic support to clients with an interest in the area.

Jonas also manages the Manufacturing Technology consulting practice, offering over 15 years of research and consulting experience with an extensive focus on corporate strategy. His specific areas of interest include market entry and development, competitive strategy, operational excellence, smart manufacturing, and corporate strategy. With clients, he supports strategic planning, business development, and customer relationships.

Jonas has led consulting projects covering both manufacturing and medical technologies, addressing trends in transformative technologies within deep-learning-based machine vision, 3D printing, and robotics. Earlier in his career, he worked as a senior consultant and project manager with Frost & Sullivan’s industrial automation and electronics practice. He was also a lead analyst at various industrial corporations, including Air Products, the Linde Group, and Sandvik.

Jonas has a Master of Science degree in business administration from Karlstad University in Sweden. He is based in the United Kingdom. 

Peter Taylor

Research Manager, Manufacturing Technology

Peter is a research manager in Omdia’s manufacturing technology team. He previously worked as lead analyst on several research areas, including LV drives and LV MCCs.

Prior to joining Omdia, Peter worked in a variety of project management roles within the manufacturing sector, most notably at General Electric. Peter holds a BA (honors) in business management from the University of Derby. He is based in the UK.