Providing customers with personalized, engaging experiences has never been more important as the online purchasing of goods and services continues to grow in popularity, resulting in intense competition in many industry sectors.
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Market Landscape: The Importance of Personalizing the Customer Experience Using a Customer Data Platform
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The Analyst Team
Sue Clarke
Follow AnalystAssociate Principal Analyst
Sue Clarke is an associate principal analyst at Omdia specializing in enterprise content management (ECM), including document management, records management, and web content. Sue provides analysis on ECM technologies, which includes digital asset management, web analytics, archiving, capture and scanning, case management, customer communications, and e-discovery. Her research provides insights into the issues facing organizations and how technology can enable better productivity. Before joining Omdia, she worked as a computer programmer developing a range of systems, including a purchasing system providing links between disparate systems.
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