This analyst call presents Omdia’s new forecasts to 2028 for fixed and mobile service providers. We will review the latest historical data and look at global and regional trends for subscriptions, revenues and traffic, including the latest outlook for 5G, fiber broadband, and cellular data traffic growth.
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The Analyst Team
William Thompson-Hare
Follow AnalystResearch Director
William Thompson-Hare is the Research Director for Telecoms Data Strategy at Omdia. He is responsible for leading and managing Omdia’s World Information Series (WIS) product family (including WCIS and WBIS) and driving the creation of unique market data for the telecom industry.
William has more than 17 years of experience in the telecom sector, advising operators, NRAs, and professional services firms worldwide. He joined Omdia in 2020 and became the practice leader for European Service Provider Markets. William led a team of analysts covering fixed and mobile market developments in the European telecom industry across more than 50 countries. His specializations include market modeling and data analysis, market forecasting, 5G, and broadband market dynamics. William holds a degree in Mathematics from the University of Cambridge.
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Kyle McKenna
Follow AnalystSenior Market Forecaster
As a senior market forecaster in Omdia’s forecasting and data analysis team, Kyle provides analysis and forecasts across the telecoms, media, and technology fields. He is responsible for developing and maintaining forecast models for metrics from more than 200 countries.
Prior to joining Omdia in June 2021, Kyle worked as a commercial analyst and pricing and forecasting analyst in the energy industry. He is experienced in pricing strategy, competitor insight, and forecasting methodologies. Kyle holds a master’s degree in mechanical engineering and energy engineering from Heriot Watt University, Edinburgh. More Content By Kyle McKenna
Garinder Shankrowalia
Follow AnalystSenior Analyst
Garinder Shankrowalia specializes in Broadband Access, providing market trends and analysis, actionable insights, and quality data and forecasts to clients. Her expertise can give strategic support to businesses, helping them to navigate the complex market landscapes they are working in and to drive growth.
Prior to joining Omdia (then Ovum) in 2019, Garinder had previously worked with a leading British energy firm, where she honed her skills in data analytics, competitor analysis, predictive modeling, and KPI reporting. Since joining Omdia, initially as an expert in data forecasting, she worked on a multitude of projects across telecoms, media & entertainment, and semiconductors, building advanced forecasting models and contributing to provide high-quality projections on each area to clients. In 2024, she then began specializing in broadband access and has since developed expertise in market analysis, quantitative research, and qualitative research here. Garinder has a strong logical and analytical background and holds a bachelor’s degree in Mathematics from the University of Birmingham.
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