Ofcom recently published its strategic approach to AI for 2024/2025 and indicated it will investigate how to use AI to improve its work and efficiency. While some regulators have explored how the telecom sector is beginning to make use of AI, few have actually looked at ways to use AI within their own organizations.
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Pioneer telecom regulators to use AI for spectrum management, competition monitoring, and policymaking
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The Analyst Team
Sarah McBride
Follow AnalystPrincipal Analyst, Regulation
As part of Omdia’s service provider markets regulation team, Sarah is a principal analyst who analyzes telecom regulation and policies at the national and cross-country levels. She covers regulatory developments affecting 5G and 6G deployment, AI, IoT, and privacy and data protection. Other focus areas include next-generation access, platforms and hyperscalers, national broadband plans, spectrum awards, universal service, net neutrality, wholesale fixed and mobile access, and consumer protection.
Sarah produces various reports, trackers, and benchmarks, such as Omdia’s country regulation overviews and spectrum, national broadband, and fixed access trackers. Before joining Omdia (formerly Ovum) in 2015, Sarah was a senior researcher at Pearlfinders who analyzed and advised on IT, telecom, and technology market trends. She holds a degree in natural sciences from Durham University (UK).
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