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The Mobile Messaging Traffic and Revenue Forecast: 2024-29 forecasts telco messaging for 67 countries in eight regions. It includes P2P and A2P SMS, MMS, and A2P SMS traffic segmented by industry verticals, use cases, and delivery channels.
November 22, 2024: The Mobile Messaging Traffic and Revenue Forecast: 2024-29 has been updated to show the data for the telecommunications and utility industry verticals in the A2P SMS Traffic by Industry Vertical section of the “By geography by market” tab.
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Data / 20 Sep 2023 / Pål Karlsen
The Mobile Messaging Traffic and Revenue Forecast: 2023-28 forecasts telco messaging services for 67 countries in eight regions, including P2P and A2P SMS, and MMS. The A2P SMS traffic segmentation contains 12 verticals.
Report / 06 Oct 2023 / Pål Karlsen
Market report based on data from Omdia’s Mobile Messaging Traffic and Revenue Forecast: 2022–28. Includes recommendations, market context, key predictions, forecast results, and geographic outlook for A2P and P2P SMS segments and MMS.
Survey / 18 Sep 2024 / Pamela Clark-Dickson
Analysis tool for Omdia's Digital Consumer Insights 2024 survey, which asked 20,000 consumers across 20 countries on topics such as 5G, fixed broadband, online video, smart home, and other digital services. This tool focuses on the questions related to communication and messaging.
Report / 14 Feb 2024 / Charlotte Palfrey
This report analyzes the impact of consumer demand for telco messaging as well as the future of SMS and RCS. It also looks at the future of A2P SMS and A2P RCS in the face of improvements in business messaging over messaging apps.
Senior Analyst, Emerging Consumer Services
Pal Karlsen works in the Service Provider Consumer team at Omdia. He focuses on consumer opportunities for telecommunications companies in compatible areas such as gaming, financial services, and sustainability. He also specializes in advanced messaging, 5G/fixed broadband pricing, and bundling. Before working with telecommunications, he worked with various building technologies, focusing on how sustainability benefits and incentives affect and influence the markets.
He holds a Master of Arts in globalization and multinational corporations from SOAS University of London in London, England and a Bachelor of Science in business and economics from BI Norwegian Business School in Norway. Pål is based in London, England.
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