Using Omdia’s Neobank Activity Tracker tool, this report outlines the different strategies adopted by neobanks in the Middle East & Africa and predicts the future market landscape for neobanks in the region.
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The Analyst Team

Vedhanth Gogikar
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Vedhanth Gogikar is an analyst and member of the IT Tools and Insights team. He works on the Banking Software Contracts Analytics (BSCA) service, tracking banking software contracts globally and updating the BSCA database. Vedhanth also supports the Neobank Activity and Security Breaches service.
Vedhanth has over five years of experience in market research and has authored reports identifying and analyzing banking service contracts and neobank activities. Before joining Omdia, Vedhanth was an analyst with GlobalData Plc, working on company profiles and SWOT analysis projects in insurance, banking, and retail verticals. Vedhanth holds a post-graduate diploma in management from Vignana Jyothi Institute of Management (VJIM), Hyderabad, India and a bachelor’s degree in commerce from Osmania University, Hyderabad, India.
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