As most new games are being launched at the end of 2Q24 or scheduled during mid 2024, we expect to see an impressive revenue spike for both Tencent and NetEase in 2H24. As more efforts are being directed to mobile and overseas markets, it is unsurprising to see a stagnant PC games business from mid-tier publishers.
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Games Market & Publisher Report Series: China – 1H24
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The Analyst Team
Chenyu Cui
Follow AnalystSenior Analyst, Games
Chenyu Cui joined Omdia in May 2012 as an analyst in the Games team and is based in Shanghai, China.
Chenyu's research responsibilities include coverage of all Asia Pacific markets with a specific focus on China, and include analysis of massively multiplayer online games, multiplayer online games, social network games and other online games markets. She holds a master’s degree in cultural and creative industries from King's College London, United Kingdom, and a Bachelor of Arts in journalism from Northeast Normal University, China, and Edinburgh Napier University, United Kingdom.
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