Understand the new market positioning and messaging from NetApp and what this really means for customers.
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NetApp’s new brand narrative clarifies its value proposition to its customers
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The Analyst Team
Roy Illsley
Follow AnalystChief Analyst, IT Operations
Roy’s key areas of research include cloud computing, cloud-native technologies, IT strategy, IT operational management, and data center technologies. He also advises on quantum computing, automation, virtual desktop infrastructure (VDI), and workspaces. Roy uses his extensive experience combined with Omdia’s surveys and market data to understand how technologies will add benefit to businesses.
He works in the enterprise team and has over 40 years’ experience in the IT sector working for a variety of consultancy and end-user companies with experience in defense, utilities, automotive, retail, and fast-moving consumer goods industries. He joined Butler Group as a senior analyst in January 2006. Roy has worked on many major report projects, white papers, and primary research. He also delivers keynote speeches globally. He has a Bachelor of Science (Hons.) in electronic engineering and telecommunications, an international MBA, and is a Member of the Institute of Engineering Technology (MIET) that holds the registered status of a Chartered Engineer (CEng).
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