Sony’s enhanced model of PlayStation 5, the PS5 Pro, arrives at a high but not unexpected price point. As a result, its target audience lies with the most engaged PlayStation enthusiasts as Sony continues to increase lifetime spend per PS5 player. Omdia does not expect PS5 Pro to reverse the PS5 platform’s forecasted annual sales volumes declines in calendar year 2024.
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PlayStation 5 Pro tests most fervent fans’ loyalty
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The Analyst Team
James McWhirter
Follow AnalystSenior Analyst, Games
James specializes in analyzing the markets for console hardware and software, PC games distribution platforms, and handheld gaming. As part of Omdia’s games team, he helps publishers, platform holders, components companies, and telcos make better strategic decisions. In addition to market forecasts and reports, he analyzes industry events and trends. James also supports consults concerning the wider games industry. Before joining Omdia, James worked as a research analyst in HR tech, where his insight informed business decisions and supported the development and implementation of new products powered by AI. James has also covered the market for video games across several writing roles, including as editor for a specialist website covering the Nintendo 3DS handheld console. He holds a Bachelor of Science in Economics from Royal Holloway, University of London.
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