Industrial Motor Control Sourcebook – 2024 Analysis

Zara Fennell

Senior Analyst, Manufacturing Technology

Zara is a senior analyst for the manufacturing technology team. She leads its coverage of medium-voltage drives, motors & drives vertical applications, and battery manufacturing, with a particular focus on global and regional automation market trends, key factors affecting the automation market, and changing trends for various industries. Zara contributes to the Industrial Sustainability Today newsletter.

Prior to joining Omdia in 2022, Zara worked for the Financial Times, providing global and regional market analyses on foreign direct investment trends and as a consultant to the superyacht industry. Based in London, Zara holds a Bachelor of Arts (Hons.) in History and Politics from the University of Leicester.

Joanne Goh

Senior Research Manager, Manufacturing Technology

Joanne is a research manager in Omdia’s manufacturing technology team, covering the Electric Motor System and Discrete, Process, and Capital Equipment research portfolios. She previously worked as the lead analyst for Omdia’s low-voltage motor drives intelligence service. Joanne has also done extensive research on motor-driven equipment and the motors and drives market across all vertical applications. 

Joanne joined Omdia (formerly IHS Markit) in 2015. Previously, she was an equipment/process engineer in a semiconductor company, where she was involved in cross-functional team projects to drive improvements in yield and process productivity. 

Jessica Nian

Senior Analyst, Data Center Infrastructure

Jessica Nian is a member of Omdia’s Cloud and Data Center Team, where she focuses on the Physical Infrastructure sector, with major expertise in power and cooling markets. She analyzes key developments, future trends, growth drivers, and the competitive landscape within these critical infrastructure segments. Her current research specializations include the evolution of data center power systems and advanced cooling technologies supporting cloud and digital infrastructure. 

Prior to her current role, Jessica contributed to Omdia’s Manufacturing Technology practice, covering areas including motion controls and automated guided vehicles (AGVs). Before joining Omdia, she served as a market research analyst at IHS Markit. Her earlier experience includes financial analysis at PwC. Jessica holds a degree in Banking and Finance from Monash University.   

Rachel See

Research Analyst, Electric Motor Systems

Rachel conducts research and analysis on low-voltage drives. She conducts primary research with manufacturers and secondary research on topics related to low-voltage drives in discrete and process industries. She is an analyst for Omdia’s Low Voltage Drives Intelligence Service.

Rachel joined Omdia in 2022. Previously, Rachel was based in a manufacturing company for over four years where she gained plenty of hands-on experience. There, she worked as a project engineer, handling improvement, cost saving, and expansion projects. Rachel graduated with a Bachelor of Science in mechanical engineering at the Karlsruhe Institute of Technology in Germany.

Nattalyn Teng

Research Analyst, Electric Motor Systems

Nattalyn focuses on the research and analysis of low-voltage drives in the Government & Manufacturing team. She conducts primary and secondary research to understand customer needs and to reinforce Omdia’s competitive edge in the discrete and process industries. She provides key market insights by building rapport with industry experts.

Before joining Omdia, Nattalyn was a strategy consultant based in London, where she created bespoke solutions for pharmaceutical leaders and contributed to the life sciences industry. For her projects, Nattalyn crafted tailored value propositions and led high-level discussions with potential partners, resulting in successful deal negotiations.

Nattalyn holds a bachelor’s degree in Chemistry from Imperial College London. She is also equipped with experience in the research laboratory optimizing a copper-based catalyst widely used in the petrochemicals, pharmaceuticals, and energy production industries.

Lisa Wang

Senior Analyst, Manufacturing Technology

As part of Omdia’s Manufacturing Technology team, Lisa Wang focuses on the industrial automation equipment and medium voltage motors segments, with a particular focus on global and regional automation market trends, key factors affecting the automation market, and changes in trends for various industries. Lisa has also carried out extensive research on various segments of the medium voltage motors market.

Lisa joined Omdia (formerly IHS Markit) in 2013. She has been studying the automation market in depth for five years, having previously focused on the Chinese machinery equipment market. Many clients recognize her analyses and insights in the automation field. She is currently based in China.

She holds a bachelor’s degree in marketing from Tian Jin University of Commerce.