Omdia’s 2024 Digital Consumer Insight: Asia survey has revealed a stark contrast in the use of customer loyalty programs between developed and developing markets.
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Telco loyalty programs attract Asia’s developing market, but execution requires improvement
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2024 Digital Consumer Insights: Asia
Survey / 18 Sep 2024 / Michael Philpott
Analysis tool for Omdia's 2024 Digital Consumer Insights 2024: Asia survey, which asked 7,000 consumers about key topics such as 5G, fixed broadband, online video, smart home, and other digital services.
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The Analyst Team
Jensen Ooi
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Jensen Ooi is a principal analyst with Omdia’s Asia Pacific service provider markets team. Based in Kuala Lumpur, Malaysia, he covers the telecommunications industry, specializing in Southeast Asia. His scope of research and advisory services includes industry trends, strategies, digital services, and business innovation.
Prior to joining Omdia, Jensen was IDC’s lead analyst for the consumer devices industry in Southeast Asia. He has been one of the judges for GSMA’s Global Mobile (GLOMO) Awards. He has been regularly quoted by international news agencies such as Reuters, Financial Times, Nikkei, Bloomberg, TechCrunch, etc. Jensen also has experience in the media industry, developing and implementing customer experience strategies.
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