This article summarizes the development and achievements of Rakuten Mobile’s journey as an MNO in Japan and analyzes its performance and contribution to the group’s business. Its experience offers valuable lessons for other operators.
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Rakuten Mobile’s Four-and-a-Half-Year Journey: Survival, Synergy, and Sustainability
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The Analyst Team
Maosen Xia
Follow AnalystResearch Analyst, China
Maosen Xia is a regional analyst in Omdia's Service Provider Markets team, providing analysis on the Asian service provider market. He produces forecasts, reports, and consulting projects to provide insight on the Asian telco markets.
Maosen joined Omdia, formerly Ovum, in January 2019 after completing his postgraduate studies in applied finance. Previously, he has held internships in the finance industry including in commercial banking, insurance, and investment banking. He also worked as a risk advisory intern, providing on-site risk management consulting.
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