The XXL TV market gained further momentum when Hisense introduced a 100-inch model at the same price point as TCL's 98-inch TV. This sparked a competition between the two brands, driving global growth in the XXL TV segment.
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The fierce battle for supremacy in the XXL TV market: Setting the stage for the next chapter
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TV Sets Market Tracker, Monthly – October 2024
Report / 29 Nov 2024 / Ken Park
Monthly TV set shipment tracking with three-month rolling forecast, broken down by brand, size, resolution, and display technology (LCD and OLED). Covers units, display area, and average size for a quick view of the latest market dynamics.
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The Analyst Team
Ken Park
Follow AnalystResearch Director, TV/ProAV
Ken is a Research Director with Omdia’s TV/ProAV team, specializing in the global TV set market, display supply chain analysis, and strategic insights into leading brands' display technologies. His expertise spans a wide range of areas, including TV and ProAV products, making him a trusted authority on market dynamics and technology trends.
Ken leads a team of analysts dedicated to the TV and ProAV service area, covering key product categories such as TV sets, digital signage, LED video displays, and desktop monitors. His team provides comprehensive analysis and actionable insights into the evolving TV and ProAV markets, helping businesses uncover critical technology trends and navigate future strategic decision-making.
Prior to joining Omdia (formerly IHS Markit, including DisplaySearch, which was acquired by IHS) in 2008, Ken was in marketing and sales, starting as a software engineer in the visual display division at Samsung Electronics. He has a bachelor's degree in computer science from Kookmin University in Seoul, Korea.
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