This report explores SK Telecom's advancements in its personal AI assistant, "A.," and the global launch of "Aster" (A*), showcasing efforts to enhance user experience and expand its AI presence internationally.
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SK Telecom redefines standards of personal AI assistant service with Aster’s global launch and transformative “A.” upgrades
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The Analyst Team
Harith Abdul Hadi
Follow AnalystSenior Analyst
Harith Abdul Hadi is a senior analyst in the Service Provider Markets Asia-pacific team.
His primary role includes delivering comprehensive market research, competitor analysis and consumer insights of the telecommunications industry within Asian and Oceania region.
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