Microsoft's new campaign, dubbed “This is an Xbox,” reaffirms a shift in Microsoft’s strategy to attract Xbox users off-console, but questions are being raised over Microsoft’s readiness in the cloud, mobile, PC, and handheld segments.
OM124974
Email Article
All set! This article has been sent to my@email.address.
All fields are required. For multiple recipients, separate email addresses with a semicolon.
Please Note: Only individuals with an active subscription will be able to access the full article. All other readers will be directed to the abstract and would need to subscribe.
Microsoft is not ready to deprioritize Xbox consoles
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Console Report – 2H24
Report / 18 Oct 2024 / James McWhirter
This report evaluates the current state of the console hardware, content, and services market value and volume by platform and company, assessing both its historical performance and prospects for 2024 and beyond.
UPGRADE
Games Handhelds Sales Metrics Database
Data / 18 Jul 2025 / James McWhirter
This database covers the market opportunity in handheld gaming across the PC, console, specialist, and retro segments within video games. Associated platforms include Valve Steam Deck, Nintendo Switch 2, and Asus ROG Ally. Sales volumes and sales value are included for the past, present, and full five-year forecast.
UPGRADE
Games Hardware Database
Data / 18 Jul 2025 / James McWhirter
Games console hardware sales and forecast data on games consoles and VR hardware covers sales volumes, ASPs, and sales value segmented by device group, company, and platform.
UPGRADE
Games Addressable Market Metrics Database – Spotlight
Data / 21 Jul 2025 / George Jijiashvili
Games addressable market data and forecasts by device or platform and geography. Devices and services covered include games consoles, smartphones, tablets, streaming set-top boxes, connected TVs, Valve's Steam platform, PC households, and VR-ready PCs.
UPGRADE
Game Subscriptions and Cloud Gaming Market Forecast – Spotlight
Data / 15 Sep 2025 / George Jijiashvili
Game subscriptions and cloud gaming market revenue forecast with regional, country, and service-level splits. The number of paid-for subscriptions is also provided. The forecast is segmented into three categories and eight subcategories. Related file: Game Subscriptions and Cloud Gaming Market Forecast Report: 2024–28
UPGRADE
An error occured. Please try again later
You are now following this Analyst
You unfollowed this Analyst
The Analyst Team
James McWhirter
Follow AnalystSenior Analyst, Games
James specializes in analyzing the markets for console hardware and software, PC games distribution platforms, and handheld gaming. As part of Omdia’s games team, he helps publishers, platform holders, components companies, and telcos make better strategic decisions. In addition to market forecasts and reports, he analyzes industry events and trends. James also supports consults concerning the wider games industry. Before joining Omdia, James worked as a research analyst in HR tech, where his insight informed business decisions and supported the development and implementation of new products powered by AI. James has also covered the market for video games across several writing roles, including as editor for a specialist website covering the Nintendo 3DS handheld console. He holds a Bachelor of Science in Economics from Royal Holloway, University of London.
Become A Client
Find out more about our full suite of products and solutions.
Become A ClientYou must sign in to use this functionality
Authentication.SignIn.HeadSignInHeader
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Thank you
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.