This report provides case studies of telcos that have achieved revenue growth beyond traditional connectivity and analysis of their strategies.
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Revenue Growth Strategies Beyond Connectivity – Case Studies
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The Analyst Team
Adam Mackenzie
Follow AnalystSenior Analyst, Service Provider Networks
Adam Mackenzie is the Senior Analyst for Omdia’s Telecoms Network Evolution Intelligence Service and a contributor to Omdia’s Telecoms Strategy Service.
His research focuses on quantitative and qualitative analysis of global telecoms capex and opex trends, as well as forecasting and market analysis of the network API ecosystem. Adam has presented webinars to hundreds of attendees, hosted podcasts, delivered in-person presentations on these topics, and serves as a judge for the GSMA’s GLOMO awards.
Adam’s consultancy projects have helped clients benchmark against industry peers and identify opportunities for improving cost and investment efficiency. He has consulted on projects that have earned recognition via industry awards.
Before joining Omdia in 2022, Adam worked at Analysys Mason within the data, networks, and SMB teams. He holds a Master of Arts in Economics from Heriot-Watt University, Edinburgh.
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